What is SEO?
SEO stands for Search Engine Optimization and it basically attempts to improve search engine ranking. It is a marketing discipline that tries to create visibility in organic search engine result. By using words and phrases that are searched; GoogleTM will show links to websites to the user that it considers will include contents that is relevant and is authoritative.
How does Google TM rank pages?
Ranking pages does not happen overnight. This depends on the authority of the page which and it is a measurable and repeating process. When ranking, it looks at the quality, trust and the authority of the pages. It is then sends signals to the search engine that your pages are worth showing on GoogleTM. This is why it takes a period of time for a site to be ranked. For your website to be ranked at the top, it needs to have the following requirement which are effectiveness, efficiency, learnability, memorability and error prevention.
Google, Bing and Yahoo are major commercial search engine that drives the web traffic which is why it is crucial to have SEO for your website as you will draw in more visitors to your websites. Even though there are other options such as social media can generate more visitors to your site; for most internet users, the main method for navigation are search engines.
It is essential to have contents in your website that is useful so that SEO will be able to find your site and add your contents to their database. SEO is a traffic that will deliver people looking for what you offer.
What are some ways to accommodate advertising on your website and optimize it for SEO?
Consider accepting ads for other company on your website can add new revenue to your business and getting more traffic from the search engine for our website. Optimizing contents around using Keywords. This method consists of selecting two or three high priced keywords and focusing your contents around those keywords will boost your traffic. Another way to accommodate advertising on our website is to use targeted advertising with Google AdSense. This allows Google to place target text ads on pages of your website that runs across or down the side of your page. When you get visitors on your site and they click on the ad, you will earn money. This also means that you’ll generate more traffic which will notify the search engine. Because of this, your website will get more notice.
Fishkin, Rand (2017). THE BEGINNER’S GUIDE TO SEO. Retrieved from https://moz.com/beginners-guide-to-seo
Red Revolution (2017). What is SEO?. Retrieved from https://www.redevolution.com/what-is-seo
Overland, Helen (2017). What is SEO Marketing?. Retrieved from https://www.shopify.com.au/videos/ecommerce-seo-101/what-is-seo-marketing-tutorial